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The percentage of self-arranged marriages called love marriages in India have also increased vastly, particularly in the urban parts of India.

Nevertheless, there are a few common in — Kanyadaan, Panigrahana, and Saptapadi; these are respectively, gifting away of daughter by the father, voluntarily holding hand near the fire to signify impending union, and taking seven steps before fire with each step including a set of mutual vows.

While the industry is very unorganised with small and medium scale businesses, there are also corporates who are trying to tap this industry.

Even today, the majority of Indians have their marriages planned by their parents and other respected family members.